Quote:
Originally Posted by SCOTT26
I fail to understand why such a concept is needed to project image?
BMW has no need to project its image because a BMW customer already knows the product , what it is? , what it does? and how it does it?.
BMW, when you think about it, lead their respective segments.
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So you believe that tv commercials and magazine ads are pointless? After all, everyone already knows the brand so why waste the money advertising...