Quote:
Originally Posted by SCOTT26
When your products literally speak for themselves on a wide range of abilities. That is image and you do not need an unprofitable vanity project to help a BMW stand out because it already does.
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I agree.
For BMW to divert resources away from developing as many class-leading cars as possible to a supercar which will likely be least effective as a marketing tool than that of its competitors makes little sense. As scott pointed out, the focus on product development has competitors at least a few years behind in most model classes.
Let porsche do their thing. The new 991 should distance itself significantly from any potential competition for at least the next few years. Anything non-italian in the segment will likely suffer imo, including any potential new entry.
As for vwag/merc, they already have established supercar infrastructure (lambo(+audi), amg-mclaren connect), making the occasional supercar relatively cost-effective.
If anything, surplus should be fed into replacing the final year of e82 production with 1M production, something BMW will make solid money from and probably have the most positive effect on most BMW fans.