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In a way, Mr. Russell has a point - the car might not sell as well, and with BMW hitting record sales with their standard lineup, why bother? I could also never afford a supercar, so I don't mind one way or another on that basis.
On the other hand...building a supercar does more than just produce a supercar: the technology developed through the process trickles down into versions that many others can afford. Building a supercar stretches the creative thinking of the designers, engineers, and the company - and everyone benefits from that. By choosing not to build a supercar and push your team's limits...it's like choosing to move forward at a steady pace rather than leap ahead of the competition.
Hopefully, BMW's F1 division talks with the "regular guys" in the company.
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