Quote:
Originally Posted by fecurtis
Doesn't really matter how much R&D money VW spends, they just don't seem to grasp the US market. Cars like the Passat and what not barely make a big splash in the US market compared to the competition from the US and Japanese.
Maybe they should ask their luxury arm, Audi, they certainly get the US market. I don't understand how they could get it so right and VW get it so wrong.
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Oh but I disagree, R&D money will make a difference but it takes 3, 5 or 7 years for that money to show up. Also the Jetta and Passat are pretty good cars in their respective classes but yes I agree they aren't connecting with US consumers. VW is still overcoming their reliability reputation of the 90s through mid 00's.
They also seem to never advertise.