Quote:
Originally Posted by fecurtis
You can engineer great products but it won't matter if no one is buying them (I'm speaking only in the US since they do quite well elsewhere). In the US market, Honda and Toyota resonate much better with consumers than VW does and VW either isn't offering what Americans want, or can't market their products to the US market effectively.
I'm not the only one who thinks so:
http://www.bloomberg.com/news/2013-1...isappoint.html
http://www.economist.com/blogs/schum...swagen-america
Hopefully they spend the R&D money wisely and can actually market this stuff to Americans better in the upcoming model generations.
It is interesting though, Audi almost went belly up after their "unintended acceleration" disaster in the 80's and reliability in the 90's. Now look at them. Interesting how they were able to turn it around so quickly but their parent company is still spinning their wheels and trying to figure out how to gain a more solid foothold in America. |
Like I said, I agree with you...but their R&D efforts will pay rewards if not here than in the world market where VW connects very well.
Yes BMW is "mainstream" now which is somewhat concerning, their next generation products will tell us a great deal about the future of the company.
I am hoping to pickup an F30 328i by the end of the year and am seriously considering an E34 as a weekender...Their cars are still pretty good but especially the new 5er seems to be departing from the product that has made them so successful.