Interbrand's latest
100 Most Valuable Brands ranking is out and BMW ranks as the third most valuable brand, the same spot it has maintained for the previous two rankings. Overall (considering all industries), BMW was ranked 11th.
Toyota and Mercedes are the two auto companies coming in before BMW, ranking 8th and 10th overall.
For the methodology that Interbrand applies to come up with its annual list see:
http://bestglobalbrands.com/2014/methodology/. The major criteria used are Financial Analysis, Role of Brand and Brand Strength.
