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Many of us kid at times about ///M standing for "marketing"......but the reality is, bad or not enough marketing is just as bad as too much. I find these commercials entertaining, and will do a good job of highlighting the special features of BMW that other manufacturers may or may not have (like the Super Bowl commercial last year about clean burning diesels).
Even most current BMW owners are not as obsessive about know the new features of BMW as we are all on these boards, so kudos for BMW and its marketing partners for finding a "memorable" way to showcase such features.
Cheers,
e46e92
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" ...it's not about the money and not about the brand of the car, it's about handling,performance and passion......And that, no other car has all together like an M3........when you talk about the most complete car the M is invincible." --Tony Kanaan. |