Great news for BMW, it has secured the top spot as the most reputable company in 2015, beating out Google and Daimler. Full Forbes article in the link.
http://www.forbes.com/sites/susanada...anies-in-2015/
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It’s intriguing that two car companies are also at the top of the reputation list, given that their products are gas-guzzling pollution-producers. But BMW makes an effort to portray itself not just as an auto maker but as a local business wherever it has dealers and production facilities, says Nielsen, providing jobs and forming strong relationships with consumers. Its reputation as a distinctive brand with a premium on reliable engineering and safety helps it rise to the top in consumers’ minds. As early as 1980 the company was producing cars that got 26 miles per gallon and nowadays environmentalists are surely pleased about its new electric i3. “Over the last five to ten years they have really put a lot into stakeholder perception and input,” says Nielsen. (BMW is a RI client.)
There are five other carmakers on the list: Daimler at No. 3, Volkswagen at No. 14, Honda at No. 61, Ford at No. 65 and General Motors at No. 96. Honda took the worst reputation hit of the group this year after a massive international recall of faulty airbags in February. CEO and President Takanobu Ito said he would step down this coming June. Honda wound up recalling some 25 million cars, knocking the company down 19 slots this year over last.
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For the last 10 years, Nielsen’s firm has been putting out its list, called the Global RepTrak 100. It comes from a three-month-long survey it conducted from January through March, of 61,000 people in 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain the U.K. and the U.S. It started with a list of the world’s 500 largest companies by revenue, then culled that to 150 using reputation lists it’s put together over time. To be considered, a company had to be well known in the countries surveyed and have revenues of more than $6 billion in the U.S. or $1 billion globally.
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