[zb2603]

Originally Posted by PNWM3

It's more about appealing to people who see it as aspirational and can then someday afford one. I'd figure you'd get that with your 2016 535i

Lol you're funny af for trying to go that route when you have nothing else to say😂😂😂 didn't know that you were that upset 🙁 I'm 26, hope you are enjoying your M3 at the age of 40

[MadBimmeRad]

Originally Posted by adc

You completely forget where you are. This is a public forum, someone has posted a new thread and effectively invited the entire bimmerpost community to view and comment. That is precisely the purpose of an Internet forum.

The thread has no other value aside from information and commentary. You yourself have no more grasp on reality than anyone else here, all you do is express an opinion.

You’re welcome.

My message wasn't that I am right or you are wrong. Debate is appreciated; politicising an issue not so much - for example, why should it be a matter of discussion if there were not enough white men or too many etc etc - as you rightly point out, this is a forum for BMW

I frequent this forum to learn and enjoy and think sometimes threads derail and degenerate rather too often for subjects that really don't relate to the cars themselves.

[MadBimmeRad]

Originally Posted by Al Bundy's Dodge

So how long do I stay M?

Until you reach N 😎

[Cortexiphan]

Originally Posted by Luminor513

We are very far from the origins of M.

Yes. About 50 years.
And some forum members here are about 20 years behind. (Stuck in E46-E39 era)

Future of performance cars, based on market trends, looks EXACTLY like iX M60. If the EV doesn't happen as expected (There are signs EU may postpone the aggressive targets), then the future of of performance cars will look like XM. BMW has both covered with the best EV SUV, and possibly the best ICE performance SUV.

Actually, iX and XM give me comfort, because it shows that BMW M will survive, and run by forward-looking people. The dinosaurs in this forum would run the brand to the ground in a few years.

[Ikester19]

Originally Posted by R N M

Its just an excuse.
Obviously its easier to slap an M badge on a 3series or Msport package then bam the car sells. BMW never used to do this previously. Msport packaged cars were the exception, now its rare to see any model not fitted with Msport and have million M badges everywhere. It has got to the point where ppl say that Mperf models like M340i are REAL M cars?! Lol

Well now that BMW has ruined the M brand name and next gen of buyers don’t aspire to own them, how will they sell cars? For me cars like the Z8, E39 M5, E46 M3 were icons growing up. They were considered the best of the best. I don’t see the same prominence in the current offerings at all.

Fyi, the car regarded as the first proper M car for the road was the E12 M535i. BMW have been using M badging this way from way back. Nothing new here.

[phoenixbmwlife]

The video itself is actually very good. Such a great edit. It's the audio that makes it corny.

[e92ben]

They got a dollar store fast and furious cast lol.

[Luminor513]

Originally Posted by Cortexiphan

Yes. About 50 years.
And some forum members here are about 20 years behind. (Stuck in E46-E39 era)

Future of performance cars, based on market trends, looks EXACTLY like iX M60. If the EV doesn't happen as expected (There are signs EU may postpone the aggressive targets), then the future of of performance cars will look like XM. BMW has both covered with the best EV SUV, and possibly the best ICE performance SUV.

Actually, iX and XM give me comfort, because it shows that BMW M will survive, and run by forward-looking people. The dinosaurs in this forum would run the brand to the ground in a few years.

Yes, as I said, evolution isn't always what we expect. Heavy SUV's with automatic transmissions and all wheel drive couldn't be further from where M division began. Thank you for illustrating my point. Market trends or sales volume, whatever you would like to ultimately call it, has led us here. Staying true to the original formula doesn't mean BMW M division wouldn't have been successful. It just means M division would have been a little more like Porsche, still allowing for plenty of revenue generating SUV's to be sold, even EV's, while still staying true to the original formula. BMW seems to have gone a different route, and in taking this course, has slowly but surely killed off whatever original M DNA it had. We can agree to disagree on this point of course too.

[Speenybean]

Originally Posted by Luminor513

Yes, as I said, evolution isn't always what we expect. Heavy SUV's with automatic transmissions and all wheel drive couldn't be further from where M division began. Thank you for illustrating my point. Market trends or sales volume, whatever you would like to ultimately call it, has led us here. Staying true to the original formula doesn't mean BMW M division wouldn't have been successful. It just means M division would have been a little more like Porsche, still allowing for plenty of revenue generating SUV's to be sold, even EV's, while still staying true to the original formula. BMW seems to have gone a different route, and in taking this course, has slowly but surely killed off whatever original M DNA it had. We can agree to disagree on this point of course too.

Lol. This is like a low budget fast and furious meets Jason statham movie trailer cringy asf
🥴 🥴

[PNWM3]

Originally Posted by zb2603

Lol you're funny af for trying to go that route when you have nothing else to say😂😂😂 didn't know that you were that upset 🙁 I'm 26, hope you are enjoying your M3 at the age of 40

Lol look who’s going that route now. You’re going to dig your new M5. Congrats

[gunsmoker]

Not sure if I can qualify this ad as a Fast and Furious trailer - it seems more like something that can come out of Emily in Paris.

[adc]

Originally Posted by Cortexiphan

Yes. About 50 years.
And some forum members here are about 20 years behind. (Stuck in E46-E39 era)

Future of performance cars, based on market trends, looks EXACTLY like iX M60. If the EV doesn't happen as expected (There are signs EU may postpone the aggressive targets), then the future of of performance cars will look like XM. BMW has both covered with the best EV SUV, and possibly the best ICE performance SUV.

Actually, iX and XM give me comfort, because it shows that BMW M will survive, and run by forward-looking people. The dinosaurs in this forum would run the brand to the ground in a few years.

You don’t seem to own any of the new progressive BMW stuff either. No hybrid, no EV, not even an M (going soft in your old age ).

[kyriian]

Originally Posted by adc

You don’t seem to own any of the new progressive BMW stuff either. No hybrid, no EV, not even an M (going soft in your old age ).

I mean, he has a M340i (if it is correct) according to his profile, so i guess it is a real M by today's standards.
It is faster than my real M for sure.

[adc]

Originally Posted by PNWM3

Do you even know how marketing works. You target who you want as customers, not who you have. That’s why the XM is controversial to people who’ve been buying BMWs for 20-30 years because it’s not for them. They’re already through half their Lifetime Value. It’s for the early 20-something’s who could be with the brand for 40-50 years and will live longer than our generation.

I know the stats. You don’t change them by pandering to them. You change them by changing your voice and message to move to where the money is going to be not where it is today.

Yes but you have to intersect that with the demographics who can afford it. What you describe makes more sense for any mass market small item (phone, shoe, whatever). Not $100-150k automobiles.

If your answer is that BMW is trying to make these cars desirable and aspirational, I’m not sure it still works given how quickly preferences change in the digital work, and how much disruption we will see in the next few years in the EV world.

It worked better in the past when products had a little longer shelf life, disruption was non-existent and competition almost zero. When I couldn’t afford the just-then released E46 M3, I bought a slightly used E36 M3 instead. These days if someone aspires to an iX (very unconventional) but cannot afford it, will they walk in to buy a (very conventional) 330e? Shop for a slightly used BMW what? Or would they go for a much more affordable yet still desirable Tesla 3/Y instead?

[PNWM3]

Originally Posted by adc

Yes but you have to intersect that with the demographics who can afford it. What you describe makes more sense for any mass market small item (phone, shoe, whatever). Not $100-150k automobiles.

If your answer is that BMW is trying to make these cars desirable and aspirational, I’m not sure it still works given how quickly preferences change in the digital work, and how much disruption we will see in the next few years in the EV world.

It worked better in the past when products had a little longer shelf life, disruption was non-existent and competition almost zero. When I couldn’t afford the just-then released E46 M3, I bought a slightly used E36 M3 instead. These days if someone aspires to an iX (very unconventional) but cannot afford it, will they walk in to buy a (very conventional) 330e? Shop for a slightly used BMW what? Or would they go for a much more affordable yet still desirable Tesla 3/Y instead?

That’s why they’re putting the M logo on “non-M cars”. So if you can’t get an M3 ($80k+) you can instead get an M340i ($60k) or a 330i with the M Sport package ($50k). The M has a brand image/value beyond pure M vehicles. BMW is capitalizing on it like anyone else would.

An ad showing they’re for everyone and inclusive is smart in this day and age. With equality in the workplace going in a positive direction, getting equal wallet share from males and females will be key to a brand selling $100k cars surviving/thriving.

[jmg]

Originally Posted by adc

Yes but you have to intersect that with the demographics who can afford it. What you describe makes more sense for any mass market small item (phone, shoe, whatever). Not $100-150k automobiles.

If your answer is that BMW is trying to make these cars desirable and aspirational, I'm not sure it still works given how quickly preferences change in the digital work, and how much disruption we will see in the next few years in the EV world.

It worked better in the past when products had a little longer shelf life, disruption was non-existent and competition almost zero. When I couldn't afford the just-then released E46 M3, I bought a slightly used E36 M3 instead. These days if someone aspires to an iX (very unconventional) but cannot afford it, will they walk in to buy a (very conventional) 330e? Shop for a slightly used BMW what? Or would they go for a much more affordable yet still desirable Tesla 3/Y instead?

This is one of the reasons I'm disappointed that they killed the i3. Personally, I don't want to get a $70k electric car yet, since I view them as a convenience vehicle in my particular situation. A sub-$50k electric car with unconventional styling is right up my ally. I like the 330e and 530e, but I don't love them like the i3. I know I'm in the minority, but if they simply improved on the aesthetics and lost the carbon fiber tub to cut costs, but kept the 2+suicide doors, modern interior, RWD hatchback, I'd be in line for another i3.

I know the popular opinion, however, is to make EV's just look like regular cars, so maybe the 330e appeals to more people than a new i3 or iX.

We are also in an awkward transitional period, like you pointed out, because there is a market for a more affordable iX. BMW was ahead of the game with the i3 and i8, and now they are behind playing catch-up.

[therealm3]

Take out the voice over and it's good.

[snareman]

Originally Posted by phoenixbmwlife

The video itself is actually very good. Such a great edit. It's the audio that makes it corny.

I find BMW videos of late tend to say nothing about the actual cars.

Here is another good example. What do the people, and the snake???? have to do with the car? The video doesn't do too much to actually get me excited about the car or perhaps cover any of the LCIish changes they made for 23.

.

[snareman]

Now this is a cool video and wow would I have been nervous to watching them film it if one of those cars were mine! But the video is all about the car without any superfluousness.

[KINY3RA]

Originally Posted by jmg

Pretty corny. The dialog is just cringe.

"We are one team, we are one passion... We... are..."



















dramatic pause




















A large figure steps from out of the crowd




















"FAMILY!"

Now, this had me in stitches.

[IND-Distribution]

Love being part of the community.

[Teutonic]

Originally Posted by SCOTT26

The all-electric iXM60. When you get an opportunity take a drive.
It is very well a preview of the inevitable all-electric M future.

I have a suggestion:

Call it iXV60… From Vacuumsport