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100,000th Delivery at BMW Welt

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BMW Welt marks 100,000th delivery

25.07.2013

Munich. The BMW Welt in Munich welcomed its 100,000th vehicle-collection customer today, Thursday. Helmut Marxen, a businessman from Sylt, actually took delivery of two cars: a BMW 3 Series Gran Turismo Sportline and a BMW X3. Thomas Muderlak, head of BMW Welt, gave the lucky new car owner a warm welcome. After a busy day with behind-the-scenes tours of the BMW Welt and the BMW Plant, and lunch at Käfer’s Bavarie restaurant, this special customer can also look forward to an exclusive DTM (German Touring Car Masters) weekend organised by BMW Motorsport.

“We are delighted to welcome Mr Marxen and his family today. Our 100,000th vehicle delivery is a special occasion we are happy to celebrate. Collecting a new car is a very emotional moment for many customers and, for us, expresses the fascination of our brand. Our steadily increasing delivery figures show that we are on the right path,” says Thomas Muderlak.

“Picking up this car is very special for us as BMW fans. This certainly happens only once in a lifetime. We look forward to our new vehicles and the first driving experience to our hometown Ramstedt. We also want to thank our dealer Raudzus & Bossen from Niebüll”, said Helmut Marxen, the 100,000th vehicle-collection customer.

Vehicle collection with individual configuration and high experience factor

Many customers from around the world travel long distances to realise their dream of collecting their new car. The BMW Welt architecture was designed to make the first encounter with the vehicle a unique experience – from the moment the customer arrives at the BMW Welt, with individual consultation and planning to tailor the programme for the day to the customer’s interests. The options range from a reception in the exclusive premium lounge through a tour of the main plant and the BMW Welt, to a visit to the BMW Museum and the Junior Campus for children and teenagers.

The highlight of every visit is the presentation of the new car. On the roughly 3,000m2 “premiere” platform five metres above the exhibition area – after a full programme and an extensive vehicle briefing – customers receive the keys to their new car and get to drive their new BMW for the first time. Between 80 and 120 vehicle deliveries take place at the BMW Welt every day, with up to 160 deliveries at peak times. The open design of the delivery area allows BMW Welt visitors to share in this special moment from a distance.

The number of vehicle collections has steadily increased since the BMW Welt opened in 2007. In 2012, for the first time, more than 20,000 customers took delivery of their new car at the BMW Welt. Around 2,000 customers even made the trip from the US for the experience. In general, almost 90% of customers collecting their vehicles come from Germany, with a majority from Southern Germany; 10% have already taken delivery of more than one car.

Admin Note: We've had many site members share their European Delivery adventures with us over the years. Check out the archives at: http://www.bimmerpost.com/europeandelivery/

[bmwaddict]

nice

[M5007]

That's cool. 100,000 deliveries.

[marlie]

That key looks a bit big?

[Maz335i]

Awesome!!!

[Imola.ZHP]

So you CAN european deliver a US built X3. You just have to be a resident of Europe, lol.

I wonder why they made a big version of the old diamond head key? Neither of those cars use that style of key, makes me think they just had one of those randomly laying around from the mid 2000's.

[Dackelone]

Very cool!

Just goes to show you the Germans are the same as us Americans... when "mama" is happy everyone is happy!

[dreamspeed]

3 series GT.....

[ramuman]

No fair...he doubled his odds .

I think as long as I have a BMW, I'll never do anything except Euro delivery.

Went for a causal drive today and saw two individual euro delivery M cars - a Java green (I presume) M5 and a Moonstone M6 vert. In a city with so many replica Euro front plates, there's always a nod when you see the orange Munich temp. plates with the 4 on the windshield.

Edit: Does anyone know what the flags and names on the platform mean? They weren't there a year ago and it doesn't seem to be the owner or the delivery specialist (in this case, the flag is American).

[JSCO]

that's how you treat your customers..

[ase2dais]

Im sure the owners are so proud of their car and also that KEY which I know they won't misplace or lost like most of us do.


.... just a word of advice try to save up just in case you do in fact manage to loose that gigantic FOB

Congrats

[Matski]

Originally Posted by ramuman

Edit: Does anyone know what the flags and names on the platform mean? They weren't there a year ago and it doesn't seem to be the owner or the delivery specialist (in this case, the flag is American).

They are from the BMW M3 DTM unveiling at the welt... the US flag is for Joey Hand.

[GOLFFRR]

very cool!

[BMW F22]

Originally Posted by marlie

That key looks a bit big?

Yeah I think they had to be that size due to the new comfort access feature.

[ska///235i]

They should have free lifetime maintanance on that car

[Mr. ///M3 RD]

Great place to be @ "Die Welt" I was there on May 9th 2009 when the 2009 Z4 was highlighted and officially introduced to the German public (if I am not mistaking), something one remembers ... like a one time happening ... very cool indeed!

[sle39lvr]

Originally Posted by dreamspeed

3 series GT.....

So someone bought it...

[Monochrome///M]

haha. That key

[pkimM3r]

How tall is the bmw rep? Gees haha. Maybe that key was built for him and his car.

[Pentium]

3 Series GT

[elcapitanguapo]

Stunning!

[C230AMG]

One of these days, I'll do a Euro delivery...