F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW cost-cutting plan aims to save $5.4B annually
Studio RSR
Post Reply
 
Thread Tools Search this Thread
      07-01-2014, 12:35 PM   #23
OUGrad05
Captain
521
Rep
859
Posts

Drives: 2023 i4 and 2022 Acura MDX
Join Date: Oct 2012
Location: United States

iTrader: (0)

Quote:
Originally Posted by fecurtis View Post
Doesn't really matter how much R&D money VW spends, they just don't seem to grasp the US market. Cars like the Passat and what not barely make a big splash in the US market compared to the competition from the US and Japanese.

Maybe they should ask their luxury arm, Audi, they certainly get the US market. I don't understand how they could get it so right and VW get it so wrong.
Oh but I disagree, R&D money will make a difference but it takes 3, 5 or 7 years for that money to show up. Also the Jetta and Passat are pretty good cars in their respective classes but yes I agree they aren't connecting with US consumers. VW is still overcoming their reliability reputation of the 90s through mid 00's.

They also seem to never advertise.
Appreciate 0
      07-01-2014, 01:06 PM   #24
fecurtis
Banned
United_States
3260
Rep
6,299
Posts

Drives: 2014 BMW 335i M-Sport
Join Date: Jan 2014
Location: Arlington, VA

iTrader: (0)

Quote:
Originally Posted by OUGrad05 View Post
Oh but I disagree, R&D money will make a difference but it takes 3, 5 or 7 years for that money to show up. Also the Jetta and Passat are pretty good cars in their respective classes but yes I agree they aren't connecting with US consumers. VW is still overcoming their reliability reputation of the 90s through mid 00's.

They also seem to never advertise.
You can engineer great products but it won't matter if no one is buying them (I'm speaking only in the US since they do quite well elsewhere). In the US market, Honda and Toyota resonate much better with consumers than VW does and VW either isn't offering what Americans want, or can't market their products to the US market effectively.

I'm not the only one who thinks so:
http://www.bloomberg.com/news/2013-1...isappoint.html

http://www.economist.com/blogs/schum...swagen-america

Hopefully they spend the R&D money wisely and can actually market this stuff to Americans better in the upcoming model generations.

It is interesting though, Audi almost went belly up after their "unintended acceleration" disaster in the 80's and reliability in the 90's. Now look at them. Interesting how they were able to turn it around so quickly but their parent company is still spinning their wheels and trying to figure out how to gain a more solid foothold in America.
Appreciate 0
      07-01-2014, 01:26 PM   #25
doublevanosrc
Loves his G20
doublevanosrc's Avatar
265
Rep
2,508
Posts

Drives: 2020 330ix M sport
Join Date: Jul 2009
Location: Austin. Tx

iTrader: (1)

Garage List
2013 BMW  [0.00]
More corporate moves like platform sharing and designing cars for the masses. BMW has officially gone mainstream.
__________________

2020 330ix-Msport
Past-
2013 135i
2011 135i
Appreciate 0
      07-01-2014, 02:19 PM   #26
SCOTT26
Major General
SCOTT26's Avatar
5305
Rep
5,824
Posts

Drives: A big F-off German Truck.
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

Quote:
Originally Posted by doublevanosrc View Post
More corporate moves like platform sharing and designing cars for the masses. BMW has officially gone mainstream.
BMW has always been mainstream , premium but mainstream in European markets for decades.
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
Appreciate 0
      07-01-2014, 02:20 PM   #27
OUGrad05
Captain
521
Rep
859
Posts

Drives: 2023 i4 and 2022 Acura MDX
Join Date: Oct 2012
Location: United States

iTrader: (0)

Quote:
Originally Posted by fecurtis View Post
You can engineer great products but it won't matter if no one is buying them (I'm speaking only in the US since they do quite well elsewhere). In the US market, Honda and Toyota resonate much better with consumers than VW does and VW either isn't offering what Americans want, or can't market their products to the US market effectively.

I'm not the only one who thinks so:
http://www.bloomberg.com/news/2013-1...isappoint.html

http://www.economist.com/blogs/schum...swagen-america

Hopefully they spend the R&D money wisely and can actually market this stuff to Americans better in the upcoming model generations.

It is interesting though, Audi almost went belly up after their "unintended acceleration" disaster in the 80's and reliability in the 90's. Now look at them. Interesting how they were able to turn it around so quickly but their parent company is still spinning their wheels and trying to figure out how to gain a more solid foothold in America.
Like I said, I agree with you...but their R&D efforts will pay rewards if not here than in the world market where VW connects very well.

Yes BMW is "mainstream" now which is somewhat concerning, their next generation products will tell us a great deal about the future of the company.

I am hoping to pickup an F30 328i by the end of the year and am seriously considering an E34 as a weekender...Their cars are still pretty good but especially the new 5er seems to be departing from the product that has made them so successful.

Last edited by OUGrad05; 07-01-2014 at 02:27 PM..
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:15 AM.




f30post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST